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I noticed that only products from underdeveloped countries are targeted for fair trade certification. Is there fair trade also for say Macdonald's or Coca Cola? Do you ask for a Fair Trade Coke? If it is applicable mostly to developing countries then does that not act as some sort of non tariff barrier? Will it not then actually punish the very people we want to help?
What happens if some progressive company does not want to be certified by fair trade? Does that mean we punish them and their workers by not buying their products?
All difficult questions and no easy answers!
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